Halloween is not just for kids. It is a perfect opportunity for restaurants to get creative, draw attention, and increase sales. In this episode, Kasey shares fun and effective strategies to bring spooky energy into your space, from Insta-worthy décor to themed specials that get guests talking and sharing.
If you want to turn Halloween into more than candy and costumes, this episode gives you the tools to scare up extra revenue and long-term loyalty.
You’ll learn
- ✅ How to decorate your restaurant for maximum impact without overspending
- ✅ Fun food and drink ideas like monster veggie platters and Black Magic Margaritas
- ✅ Why presentation matters just as much as flavor during holiday promotions
- ✅ How to test limited-time specials now and bring back the winners next year
Action steps to try this week
- Add simple Halloween décor in high-visibility areas for maximum effect
- Feature a spooky cocktail or mocktail with dramatic colors or garnishes
- Create a themed kids dish or family platter to boost group visits
- Offer a Halloween special for the entire week to increase traffic
- Track your best sellers and mark them as possible returns next October





