College students can become some of your most loyal and energetic customers when you know how to reach them. In this episode of No Reservations, Kasey Anton shares practical strategies to attract the campus crowd with smart deals, fun experiences, and a brand presence that speaks their language.
If you want to fill seats, boost energy, and build long-term loyalty, this episode gives you the playbook for making college students an important part of your restaurant’s success.
You’ll learn
- ✅ How to design late-night specials that match student schedules
- ✅ Budget-friendly promotions that still protect your margins
- ✅ Marketing tactics that connect with students both on and off campus
- ✅ Ways to turn first-time visits into repeat business all semester long
Action steps to try this week
- Add one late-night or study-friendly special for students
- Partner with campus clubs or student groups for small events
- Offer a student discount on slower nights to increase traffic
- Create social content that highlights a fun, youthful vibe
- Track student engagement to see which promotions work best
