Daily or weekly specials can do much more than fill a menu gap. They can generate excitement, showcase creativity, and give guests a fresh reason to return. In this episode of No Reservations, Kasey Anton breaks down how to design specials that truly work for your restaurant from concept to execution.
If you are ready to turn your specials into a steady revenue driver and a guest favorite, this episode gives you the tools to make it happen.
You’ll learn
- ✅ How to choose specials that fit your brand and your kitchen capabilities
- ✅ Creative ways to market your specials so they actually sell
- ✅ How to use specials to test potential menu items before committing
- ✅ Tips for tracking performance so you know what is worth repeating
Action steps to try this week
- Select one special that uses seasonal or surplus ingredients
- Promote your special on social media with a behind-the-scenes teaser
- Train staff on key talking points to help push interest
- Track sales for each special and review results weekly
- Bring back top performers as limited-time features or permanent menu items
