Your beverage program is one of the simplest and most overlooked ways to increase profit. In this episode of No Reservations, Kasey Anton shows you how to rethink drinks in a way that increases check averages, delights guests, and keeps cash flowing. From wine and cocktails to mocktails, beer, and coffee, you will learn how to turn your beverage offerings into a powerful revenue stream.
If you have been treating beverages like an afterthought, this episode gives you the strategy and structure to make them one of your strongest profit drivers.
You’ll learn
- ✅ Why an intentional beverage program is low-hanging fruit for higher profits
- ✅ How to design menus that sell without tying up cash in excess inventory
- ✅ Creative ways to showcase drinks so guests are excited to order
- ✅ Why mocktails and coffee programs can be goldmines for every restaurant
Action steps to try this week
- Highlight one signature drink and train staff to talk about it with confidence
- Add a mocktail or coffee feature with strong visual appeal
- Clean up your beverage inventory and remove slow-moving items
- Create a small tasting flight to encourage higher engagement
- Promote beverages with high-quality photos on social media and table tents
