Podcast

Episode 17: Innovation in Action: Embracing Creativity for Competitive Advantage

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Spark Business Consulting helps entrepreneurs and business owners achieve financial clarity and growth through expert bookkeeping, accounting, and consulting services tailored to their unique needs.

Feeling stuck in routine? Innovation is not just for tech startups. It is essential in the restaurant world too. In this episode, Kasey shares practical and low-risk ways to bring fresh ideas into your menu, your operations, and your marketing strategy. A small creative shift can give your restaurant a real competitive edge.

If you are ready to re-energize your brand and create a guest experience people talk about, this episode is your playbook for smart experimentation.

You’ll learn

  • ✅ How to refresh your menu without starting from scratch
  • ✅ Creative ways to stand out with gluten-free or dietary options
  • ✅ Tips for using storytelling in your marketing without feeling cheesy
  • ✅ How to spot innovation opportunities that fit your brand and budget

Action steps to try this week

  1. Add one seasonal twist to a bestseller and feature it as a weekly special
  2. Test a gluten-free or plant-focused option to gauge interest
  3. Write a short story about a dish or ingredient and share it on social media
  4. Walk through your restaurant like a first-time guest and note improvement ideas
  5. Choose one operational process to simplify or modernize

Spark ideas and stay ahead of the curve

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